Alexey KRUPININ
Creative lead and multidisciplinary designer with 12+ years of experience across AI-driven content, art direction, 3D, branded environments, retail, experiential design, and physical production. Leads multidisciplinary projects from concept through execution, directing teams, vendors, and creative partners while bridging digital innovation with real-world design.
Expertise
Creative Direction
AI & Generative Design
Spatial & Experiential Design
Developing visual concepts and creative systems from initial idea through execution, with a focus on cohesive storytelling across digital and physical experiences.
Using generative AI for image, video, concept development, and creative exploration—integrated with traditional design, 3D, and post-production workflows.
Designing retail environments, pop-ups, installations, events, and branded experiences that translate visual identity into physical space.
Art Direction & Visual Storytelling
Product & Object Design
3D Visualization
Building distinctive visual languages across campaigns, imagery, motion, and branded content while maintaining clarity and consistency.
Developing furniture, lighting, sculpture, and functional objects from concept and visualization through material exploration and physical fabrication.
Creating high-end environments, products, and campaign imagery with a strong understanding of composition, materials, lighting, and photorealism.
Production & Fabrication
Applying practical knowledge of materials, fabrication methods, technical documentation, vendor coordination, and installation to ensure concepts are feasible, durable, and production-ready across objects, retail, spatial, and experiential projects.
CONNECT
a.krupinin@gmail.com